About Me

Day job interactive strategist, online marketing consultant and analytics geek. For fun music, photography, heart healthy cooking and time with my family.

Kerry Manaster is the VP of Interactive Strategy for Hanley Wood Marketing (http://www.HanleyWoodMarketing.com), the leading-edge business-to-business media and information company reaching audiences in residential housing and commercial construction. Kerry thrives on identifying emerging technologies and exploring the opportunities these technologies provide to our clients. By bringing the online brand to the consumer Kerry understands and utilizes the proper media mix to ensure each marketing channel leverages the message in a consistent and powerful way. Using this experience he has successfully designed and developed integrated interactive marketing strategies aimed to grow revenues and maximize online/offline brand awareness. Kerry is currently helping top marketers from leading brands such as FedEx, Verizon, National City, RSM McGladrey and Microsoft.

Prior to Hanley Wood Marketing. Kerry worked at Noble World Communication managing the interactive practice. In addition to management responsibilities Kerry also worked on enterprise strategies and integrated marketing solutions for Tyson, Ingersoll-Rand, Gerber and Quaker Oats. Before Noble, he worked at LifeServ an Internet start-up company, architecting CRM solutions for clients including Heinz, Johnson & Johnson, Allstate, and Kraft/Nabisco. Previous to LifeServ, he worked with Arthur Andersen for more than five years as a lead developed and architect creating software applications for many fortune 500 companies.

Kerry is a media enthusiast that thrives on identifying emerging technologies and exploring the opportunities they provide to our clients. To put it plain and simple In order to truly understand the ever-changing Interactive space you need to live it and breath it. For more information you can view his blog at http://www.interactiveangle.com.